8 Article Marketing Tips For Reader Engagement

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Although quality content plays a major role in article marketing, without proper structure, even the best content can fail to achieve reader engagement. I will shortly mention important article marketing tips to ensure viewer attention and engagement.

With properly structured high quality articles, you can achieve active readership and returning visitors to your blog or website. You want to satisfy, benefit, and bring your viewers back for more!

Create unique, high quality content that is structured in the best of formats. Give your viewers a reason to bookmark your page. Every article on your website should make your viewers feel that they definitely need to visit your blog again! Part of what makes your content amazing, having viewers back for more, is article structure!
Quality content that benefits others is not enough. Proper structure is one of many important article marketing tips for engagement!

Stay on topic! Let your reader’s know what you will be talking about and make sure you talk about just that. You title should reflect your topic so reader’s keep interested and engaged. The trick is to have a title relevant to the article, which is relevant to the service or product you’re promoting. The better these three relate, the higher you achieve a targeted audience and ongoing visitors.

Let’s share the secrets then to achieving greater reader engagement!

We have already talked about Article Title Secrets to attract viewer attention for maximum traffic generating potential!

If you have not done so already, read “7 Ways To Create Article Titles? Secrets For Stunning Traffic."

Now let’s begin!

Here are the secrets!

#1 Topic

The first paragraph of your post should clearly explain what your article is about. In addition, your article should stay on task at all times. Do not go off topic. Remember the 5 W’s when writing your article. Who, what, where, when, and why. The rest of the article be a reflection of these questions. Make your most important points in the introduction.

#2 Points/Lists

Another tip to engage readership is to use points or lists. People love lists as it is always easier to follow something that is in list fashion. A list is more amusing for the eyes than a lump paragraphs. List are a great way to make sure you are “to the point!”
That’s what people love don’t they? They come to your articles for one reason, to learn something special! Keep their attention by giving them the facts in the shortest amount of writing as possible! A list is simple to follow and does just that!

#3 Simplicity – In Every Aspect

Keep your content writing in simple form. If you are using big words define them for your readers. Use the least amount of words possible to get out an idea or sentence.

#4 Short Paragraphs

Keep your paragraphs short in the range of 3-5 sentences long. Long solid blocks of text are not attractive.

#5 Give Away Some Secrets

If you have a product or service you may think of giving away some secrets. When people understand your methods, they are likely to gain your trust. When people are comfortable with you, they will trust you enough to buy your products. The more people who trust you, the higher the demand for your goods or services.

#6 Examples/Experiences

Share examples and experiences. The more you share, the more people can relate to you. Be open about your personal experiences. Give a hypothetical example to help readers understand what you are talking about.

#7 Resources

Share resource links for information around the web. Outgoing links from your website can increase your site’s page rank in the search engines; so don’t worry about losing viewers.

#8 Checklist

Thousands of thoughts run in your brain! Create a marketing schedule for daily tasks and goals of what you need to accomplish! Make a checklist of this list and review it before submitting your next articles!

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Entreprenuers Guide To Article Marketing

7 Ways To Create Article Titles? Secrets For Stunning Traffic

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Many of us repeat certain article marketing rituals. We write articles, submit them to high ranking sites, and wait for the magic to happen. Many times, we forget that there is more to article marketing than writing articles in your niche, and submitting them to different high pr sites. We tweak our marketing plans for success, but how much time do we spend on our articles themselves. Different aspects of the article? An article itself has a large indirect influence on the outcome of a successful article marketing plan.

What We Must Do!?

There are many different aspects of an article needed to be optimized in order for one to reach its maximum traffic generating potential. The higher traffic to your articles, the higher traffic to your website or product. So what’s the first part of an article you should focus on? The title!

The title of your article is one of the most important part in driving traffic. If your content is amazing and your title is lame, who will ever get to the ever so marvelous content. You need an “eye-grabbing” article title to increase potential viewers. There are certain techniques article masters use to generate eye catching article titles. The following are a few:

A) A Title With A “Benefit”

Create a title that will help communicate some sort of benefit to your viewers. If people see something that will help them with a certain need, it is most likely they will click your link!

B) Create Controversy

Use an article title that can create some sort of debate. Anything that will be likely to give viewers a strong opinion one way or another.

C) Ask A Question

When you write a title with a question, that will strike people’s attention real quick. They will have the urge to either respond to the title or see what others’ have had to say. This is a good idea to grab many people’s attention and to get some conversation going.

D) Use “YOU”

If you use the word you in your post, it will give people a special personal feel. The word you gives the addressee a feeling the post is targeted to their own specific situation.

”10 Ways YOU Can Increase Traffic 5 Fold,” for example.

E) Use Keywords

Using keywords in your titles is attention grabbing. Especially when those keywords appear multiple times in your content. When people read your post, those same keywords will appear to the viewer like a flashlight. It will definitely grab the attention of your readers and thrust them into the content of your article.

When you use keywords, this will help search engine rankings. The keywords will help Google determine your article topic and place it in the search engines. Tags also play a role in the search engines. Make your tags your keywords to rank high for those specific keywords.

A tip for keyword placement would be to try and include the keyword of your title in the first line of your article, and also one in the end.

F) Powerful Words

Some words are extremely powerful compared to other keywords in grabbing people’s attention.

-Free – When someone sees the word free it gives them an urge to find out more.

-Easy Or Quick – These two words are words that we all love. Who doesn’t want to learn something quick and easy?

-Secrets – This evokes a response of curiosity. People always want to learn more, especially when they think they don’t know something amazing perhaps?

-Discover – Discover is an interesting word. People always want to learn more and this word will entice them to your article.

G) Humor?

A humorous title can be effective in grabbing a lot of viewers to your article. Just make sure to include some keywords in your articles for the search engines.

These are a few helpful hints on how you can drive more traffic to your articles, and eventually to your website, just by optimizing the title of you article. Hope to post more useful hints later.

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