Monday, December 6, 2010
Many of us repeat certain article marketing rituals. We write articles, submit them to high ranking sites, and wait for the magic to happen. Many times, we forget that there is more to article marketing than writing articles in your niche, and submitting them to different high pr sites. We tweak our marketing plans for success, but how much time do we spend on our articles themselves. Different aspects of the article? An article itself has a large indirect influence on the outcome of a successful article marketing plan.
What We Must Do!?
There are many different aspects of an article needed to be optimized in order for one to reach its maximum traffic generating potential. The higher traffic to your articles, the higher traffic to your website or product. So what’s the first part of an article you should focus on? The title!
The title of your article is one of the most important part in driving traffic. If your content is amazing and your title is lame, who will ever get to the ever so marvelous content. You need an “eye-grabbing” article title to increase potential viewers. There are certain techniques article masters use to generate eye catching article titles. The following are a few:
A) A Title With A “Benefit”
Create a title that will help communicate some sort of benefit to your viewers. If people see something that will help them with a certain need, it is most likely they will click your link!
B) Create Controversy
Use an article title that can create some sort of debate. Anything that will be likely to give viewers a strong opinion one way or another.
C) Ask A Question
When you write a title with a question, that will strike people’s attention real quick. They will have the urge to either respond to the title or see what others’ have had to say. This is a good idea to grab many people’s attention and to get some conversation going.
D) Use “YOU”
If you use the word you in your post, it will give people a special personal feel. The word you gives the addressee a feeling the post is targeted to their own specific situation.
”10 Ways YOU Can Increase Traffic 5 Fold,” for example.
E) Use Keywords
Using keywords in your titles is attention grabbing. Especially when those keywords appear multiple times in your content. When people read your post, those same keywords will appear to the viewer like a flashlight. It will definitely grab the attention of your readers and thrust them into the content of your article.
When you use keywords, this will help search engine rankings. The keywords will help Google determine your article topic and place it in the search engines. Tags also play a role in the search engines. Make your tags your keywords to rank high for those specific keywords.
A tip for keyword placement would be to try and include the keyword of your title in the first line of your article, and also one in the end.
F) Powerful Words
Some words are extremely powerful compared to other keywords in grabbing people’s attention.
-Free – When someone sees the word free it gives them an urge to find out more.
-Easy Or Quick – These two words are words that we all love. Who doesn’t want to learn something quick and easy?
-Secrets – This evokes a response of curiosity. People always want to learn more, especially when they think they don’t know something amazing perhaps?
-Discover – Discover is an interesting word. People always want to learn more and this word will entice them to your article.
A humorous title can be effective in grabbing a lot of viewers to your article. Just make sure to include some keywords in your articles for the search engines.
These are a few helpful hints on how you can drive more traffic to your articles, and eventually to your website, just by optimizing the title of you article. Hope to post more useful hints later.
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